Work Commercial 2026

Esenze

Spec ad, fictional fragrance

Direction

Esenze is a fictional noir fragrance brand built around a single idea: the only thing that stays when she leaves is her scent. The film lives in that absence.

Process

A voiceover-driven piece where the narrative does what the image cannot. The visual world is dark, intimate, cinematic. The writing came first. Everything else was built around those words.

Result

A spec piece that shows what brand storytelling looks like when concept leads production. Fiction as a creative tool. A brand invented to say something real.

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