COMMERCIAL · 2026
FAIL
The Direction
I wanted to explore a specific aesthetic. Neon light, Asian urban atmosphere, the visual language of Wong Kar-wai applied to fashion. An undefined brand gave me the freedom to chase that mood without compromise.
The Process
A free exercise in visual language. The brand was undefined on purpose. That freedom made every decision purely directorial. Atmosphere first, narrative second, product never.
The Result
A proof of concept for emotionally driven fashion direction. The brief was invented. The feeling was not.
Prev←
Previous Project
Gucci Flora
Next→
Next Project
Norse Projects
Watch the Film