Direction
I wanted to explore a specific aesthetic. Neon light, Asian urban atmosphere, the visual language of Wong Kar-wai applied to fashion. An undefined brand gave me the freedom to chase that mood without compromise.
FAIL
Fashion film
Process
A free exercise in visual language. The brand was undefined on purpose. That freedom made every decision purely directorial. Atmosphere first, narrative second, product never.
Result
A proof of concept for emotionally driven fashion direction. The brief was invented. The feeling was not.
Norse Projects
Spec ad for Norse Projects