COMMERCIAL · 2026
Norse Projects
The Direction
A spec ad built around what Norse Projects actually is. A brand that doesn't shout. Clean lines, cold light, Nordic landscapes with nothing to prove. The brief was simple: make something that could have come from them.
The Process
I studied the brand before touching any tool. Their visual language, their pace, the way they use silence in their campaigns. The direction came from that research. Every frame had to breathe the same way their brand does.
The Result
A spec piece that shows how brand research drives creative direction. The AI handled the execution. The eye handled everything else.
Watch the Film