Direction
A spec ad built around what Norse Projects actually is. A brand that doesn't shout. Clean lines, cold light, Nordic landscapes with nothing to prove. The brief was simple: make something that could have come from them.
Norse Projects
Spec ad for Norse Projects
Process
I studied the brand before touching any tool. Their visual language, their pace, the way they use silence in their campaigns. The direction came from that research. Every frame had to breathe the same way their brand does.
Result
A spec piece that shows how brand research drives creative direction. The AI handled the execution. The eye handled everything else.
Esenze
Spec ad, fictional fragrance